One comment on “Being the Last Kid Picked

  1. Interesting thoughts. I often feel that there’s too much emphasis on “cool” in our niche of the industry, but it’s been too long since I’ve been able to truly see it as an outsider.

    “Cool” is effective for local marketing, but it doesn’t do anything for the coffee. I compare it to putting a bunch of stickers (Tein, Sparco, etc..) on the side of a Honda Civic that already has a spoiler on its trunk lid “for stability in turns”. I swear, each sticker adds 10hp to the wheels!

    Nice blog.

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