The following is an adaptation of the greatest treatise on love ever written, specifically aimed at the coffee service industry. A little rough, perhaps, but I meant well…
1 What if I could speak using legit barista terms or roaster-ese? If I did not love others, I would be nothing more than a hissing steam wand or a clacking doser espresso grinder.
2 What if I could predict coffee futures and understand all brewing methods and the entire extraction process? And what if I had a coffee podcast listened to by thousands of baristas? I would be nothing, unless I loved others.
3 What if I quit my daytrader job so I could become a roaster and never over roast my ethically sourced green coffee? I would gain nothing, unless I loved others.
4 Love is kind and patient, never jealous, boastful, proud, or
5 rude. Love isn’t selfish or quick tempered. It doesn’t keep a record the annoying customers that tick us off.
6 Love rejoices in the excellent customer service, not in the perfect cappuccino.
7 Love is always supportive, loyal, hopeful, and trusting.
8 Love never fails! Industry icons will leave the coffee industry behind, and today’s coffee terminology will no longer be spoken. All that we know now may be forgotten and then rediscovered decades from now.
9 We don’t know everything, and our coffee brewing methods are not perfected.
10 The perfect cup of coffee we seek may never be tasted but we constantly strive for it.
11 When we were franchise baristas, we thought and reasoned as franchise owners told us to do. But when we grew up, we quit our franchising ways and pursued excellence.
12 Now all we can see of our industry is some good, and lots of bad. Later, as we look back, we’ll see more clearly. We don’t know everything, but we’ll understand more later because wisdom and experience will show us.
13 For now there are education, vision, and love. But of these three, the greatest is love.
Wishing all my friends and coffee zealots a wonderful and successful new year!
Paul (aka @PaulCoffeeFreak)